Most of you, if you’re beauty junkies like me will have most certainly heard of Kat Von D. She is known for her alternative appearance, tattoo artistry skills and most recently her indie beauty brand. Her latest launch being the new true portrait foundation.
The brand now has ONLY vegan products, up until around a year ago a few of the products were not vegan but have since been updated and everything in the range is completely vegan. This means of course the brand is 100% cruelty and animal testing free. Kat plays a huge part in the development of the products and the design of all of the packaging. She also designed the beauty counters which are in most Debenhams’ stores.
True Portrait Foundation
The new true portrait foundation has launched in line with a series of new foundation launches from multiple brands but what is different with the new true portrait foundation?
The foundation is available in 40 shades, as mentioned above it is fully vegan. Unlike Kat’s Lock-it foundation, the new true portrait foundation is lightweight with a light-medium coverage. The new foundation contains the newly developed ‘elastic essence’TM effect. This new innovative formula is designed to move and flex with your facial expressions which helps reduce creasing and cracking throughout the day.
My Opinions
This foundation is indeed lightweight with a light to medium coverage. I thought the shade range was good and finding my match was easy. I like the bottle design and the packaging with the squeeze window.
Personally I found the foundation dried down in a reasonable time. It gives you plenty of time to blend and manipulate around your face. The foundation does not need to be set with powder as it dries down to a very matte and powder-like finish. From my experience I think this is most suited to those with a combination – oily skin type. The foundation is very long wearing and feels very “me-but-better” look. I think this is accurately named “true portrait”.
Get Your Hands on It
In the UK your options are to purchase from Debenhams or ship from america from Kat Von D’s website. From debenhams it is a reasonable £28 for 30ml. Currently Debenhams are hosting a gift with purchase (GWP) where you receieve a mini saint and sinner scent which are both to die for. a very wearable shade of the studded kiss lipstick and a mini tattoo liner perfect to trial the products out or to save for your travels.
I’ve tried the Kat Von D dagger liner which you can find my opinions on here.
